Project Description

Project Brief

Regain Gano Excel North America’s position as not only the premier resource for Ganoderma lucidum, but also as one of the leading network marketing companies in North and South America. Currently, Gano Excel is a globally recognized organization with the purist form of Ganoderma-enriched products. Currently, Gano Excel is available in almost 70 countries.

The Challenge

Gano Excel successfully surpassed major obstacles that sparked from the sudden departure of staff, leadership, and Affiliates in 2012-2013. Several issues were addressed through the immediate restructuring of the executive team, and hiring of new staff, as well as quickly implementing programs and strategies including the launch of local distribution centers, and key planned events.

The Solution

By developing a strategic marketing plan that refocused its business on simplicity, customer intimacy and inspirational experience while bridging the traditional Gano Excel business with new, innovative solutions, Gano Excel has regained momentum in monthly retail sales, increased Affiliate acquisition and strengthened retention rates.

Campaign Projects

Campaign Components

Strategic Planning

789 developed and implemented an integrated marketing campaign to reach immediate and long-term goals.

Brand Management

789 successfully repositioned the multi-million dollar, global company increasing brand adoption and its monthly retail sales.

Experience Marketing

789 focused on redeveloping the overall Gano Excel experience from consumer to business owner, and every touchpoint in between.

Tools + Trainings

789 redesigned and developed several marketing tools, trainings and programs, in English and Spanish, to increase member acquisition and retention.

Final Result & Client Satisfaction

789, is without a doubt experienced Marketing gurus. They understand our needs and focus on the solutions to help us achieve higher success. We have worked with 789 through various projects and we cannot be happier with the results we have received. If you have any marketing needs, 789 is your ultimate choice. Highly recommended.
Gano Excel Corporate