If we truly want a sustainable future, what’s better for our earth than something earth-made? Our current state of conventional or organic farming continues to propel the agriculture industry into an unsustainable state. Partnering with Australian company Vicentia and leaders in the farming industry such as Etchandy Farms, Duda Farms, and GEM Pack, 789 helped launch a brand new food category that will reach several audiences around the world. Earthmade seeks fully sustainable solutions, and promotes good health within food and our bodies, all while restoring good back into the earth. It’s the perfect blend of nature and science coming full circle…to be 100% Good, and Zero Bad.
The City of Covina, CA, founded in 1882, is seven square miles and is located in the heart of the East San Gabriel Valley, approximately 22 miles east of Downtown Los Angeles. It is centered in the midst of Interstate freeways 10, 210, and 605, and State Route 57. Covina’s population is approximately 47,880.
Concept
The City of Covina contracted with 789 to create a marketing campaign for its economic development campaign and showing in 2015 and has been working with 789 for this and other projects in the years since.
Services
789 developed a look and feel with messaging, and created all marketing materials- including brochure, signage, and USB business cards with a five-week turnaround. The cohesive campaign featured City highlights, property profiles and an outreach kit to represent the City at the International Council of Shopping Centers (ICSC) in 2015.
Helping to make Talley's identity more balanced, structured, and contemporary
Talley is the country’s leading powerhouse in wireless infrastructure, communications, and mobile products. Recently, 789 had the honor of embarking on a journey to further magnify Talley’s unique legacy. We dove deep, refining and fortifying Talley’s story to bring it to life in new and compelling ways. We pushed the boundaries of creativity, enhancing the visual elements to underscore the innovation that sets us apart in this fast-paced industry. We also put our creative goggles on and developed a fresh, vibrant color palette, along with distinctive iconography. This not only captures Talley’s spirit but also carves out a distinct space for Talley’s Unique Selling Propositions (USP). We’re excited to embark on this new chapter with Talley, armed with a rejuvenated brand identity that reflects our continuous commitment to innovation and excellence. Join us as we continue to reshape the future of wireless infrastructure, communications, and mobile products.
Marketing Athens, One of Southern California’s Premier Recycling and Waste Collection Company.
Athens Services has a strong focus on preserving the environment and achieving a Zero Waste future. 789 has partnered with Athens for many years, working with them on everything from promoting their innovative Materials Recovery Facilities (MRFs), to developing and managing their dynamic website, to print and digital signage, and everything in between. With everybody on-the-go these days, access to information in the palm of your hand is key! We work diligently to make sure all the digital, web and video we create for Athens is also mobile responsive, so that anyone can learn about Athens’ sustainability efforts wherever they are. In addition to keeping up with Athens’ innovative efforts through digital platforms, sometimes people need something more tangible and traditional, so we are constantly creating visually inviting print materials to spread Athens’ messaging and information through brochures, flyers, signage and more.
Helping FasTrak develop their new, innovative “Flex” brand.
789 was the creative agency brought on to tackle the brand launch of the new FasTrak Flex. Although we wanted to revamp this logo from the ground up, we were happy to develop its evolutionary step to include the “flex” option. This brand was applied to signage through CA and beyond, as well as all transponders. FasTrak Flex toll tags work just like FasTrak Standard toll tags, but have a three-position switch that can be adjusted to signal whether you are traveling as a carpool or alone. It is required for express lanes, so it was a challenge to develop a multilingual outreach campaign to help educate and deliver the crucial information to drivers, commuters, and various communities of California.
Helping the University of Claifornia, Irvine: Law School refresh their brand.
The University of California, Irvine School of Law is the culmination of several generations of revolutionary dreamers – those not satisfied with the status quo who wanted to redefine, reimagine, and reinvent legal education. We were excited when they invited 789 to help refresh their brand to match their bold, forward-thinking goals. We incorporated the idea of “Being Greater Than” by using a symbol and bright colors to communicate this message. Our goal aimed to make UCI Law stand out among similar schools in the surrounding areas. UCI Law also asked us to create this year’s Admissions Viewbook, a tangible, printed piece that would be sent to or handed out to prospective students considering UCI Law. This was a 40 page booklet that incorporated the new brand look & feel, as well as bold colors and photos to emphasize the Admissions content.
Helping Covina Chamber of Commerce move successfully into the Future.
The Covina Chamber of Commerce promotes a successful business community through innovative resources, supporting its members and ensuring they thrive with more access, visibility, and enhanced benefits. The Covina Chamber wanted to strategically pivot with the times and asked 789 to help them develop new digital strategies to support their member businesses. In addition, 789 helped the Chamber completely rebrand itself to help emulate its new, innovative approach to building Covina’s business community. We performed a full brand audit and developed a brand strategy that was more representative of what the Chamber has evolved into over its 100 years as a key stakeholder in the Covina community.
AMACA is an easy, safe, and free online tool that encrypts your written content for sharing and safekeeping. The word AMACA comes from the ancient Aztec language called Nahuatl, still spoken by many people today. It means “NOBODY” or “NO ONE.” It’s also an acronym for Advanced-Mode Autonomous Ciphering Algorithm. 789 kept this in mind as we helped AMACA market their brand, which also included AMACA Pro (a customizable SaaS solution that includes additional security and user features) and AMACA White Label (for companies that wish to use or resell AMACA’s proprietary encryption technology within their own software). Throughout their branding, 789 helped AMACA to convey a powerful statement within their visual identity.
Branding Somerset- a New Winery in Temecula’s Wine Valley.
Somerset Vineyard & Winery delivers exceptional hand-crafted wines out of its 13-acre vineyard in Temecula. They produce sustainably-farmed varieties from Southern France as well as select regions in Spain, and the property features an elegant Tasting Room and garden-like grounds, surrounded by acres of mature grape vines. 789 had the pleasure of creating the brand of the newly acquired winery, which was then applied to wine labels, indoor and outdoor signage, identity materials, and an immersive, ecommerce website.
UCLA School of Law, founded in 1949, is renowned for providing students with a solid legal foundation and practical training in a collaborative environment. To ensure brand consistency and recognition, UCLA Law partnered with 789 to define its brand identity. Currently, we are in the initial stages of Research and Concept Exploration, employing various valuable methods such as focus groups, competitive analysis, SWOT analysis, interviews, and mind maps. This extensive research allows us to gain insights into the target audience, competition, and opportunities. Concurrently, we are updating the Law School’s campaigns and materials across digital and print platforms, leveraging our expertise in SEO and engagement. Our aim is to align messaging and visuals with the evolving brand identity. Through this comprehensive approach, we optimize reach and impact, engaging prospective students, alumni, faculty, and the legal community. Our collaboration encompasses research, concept development, and updating campaigns, all aimed at establishing a distinct and recognizable brand for UCLA Law within the legal education landscape.