This is a recent destination marketing campaign with OCTA and Metrolink launched! The regional campaign is featured through multiple communication channels from social media to bus wraps. The campaign included original illustrative artwork, tagline and creative copy, “Experience the Great Returns”, and various collateral development. The goal was to create a new, consistent campaign to promote both the Swallows Day + Mercado event in San Juan Capistrano and the Dana Point Festival of Whales. This is just a small sampling to provide a snapshot of what us nerds at 789 came up with. Thanks to or partners at WS&A for their continued belief.