Project Description

789 worked with WSA to develop and design the Bay Area Express Lanes brand and graphic identity as well as the Bay Area Express Lanes Portal website. Through research and concept exploration, we were able to enhanced the brand name, value proposition, brand personality, and highlight the key benefits and attributes associated with the enterprise and worked with MTC/BAIFA and the PIWG to create a logo that can be used on websites, related digital materials and other informational items.

We also developed a technical design Brand Guide that established the technical graphic standards for uniform use of the new brand, logo, colors, typography and related elements in graphics and communications.