Project Description

It IS Within Reach

Introducing The Hill. Formerly the UCI Bookstore. Now with competitive rates on course books that are guaranteed to meet or beat anything you can find online or off. The Hill now has an enhanced year-round buyback program plus improved rates on book rentals, used books and digital books. It’s all there, under one roof, right on campus.

789 worked closely with lead consultant Frank Wilson & Associates (FW&A) to develop a fresh and engaging brand that would help launch the newly advanced bookstore. After significant research and concept testing, the staff, students, and faculty came together and approved The Hill | Everything UCI + More as their beloved bookstore’s new look. You can visit their website here: bookstore.uci.edu