Elements of a Successful City
There’s no question that economic development is a key component of the sustainability and success of any city. To help the City of West Covina in attracting new business, developers, and big box retailers, we helped assisted their Staff in developing a campaign called “Elements of a Successful City”. The campaign focused on the most important pillars of a community with a strong foundation and bright future: great location, bro-business, distinct quality of life, and affluent demographics. Associating these pillars to the building blocks of life (the periodic table), we were able to create an integrated campaign that armed City Staff and Council with right messaging, materials, and talking points to secure the City’s future growth.