Athens Services is a fourth generation family-owned company with a regional focus including Los Angeles County and has grown into one of the largest solid waste management companies in Southern California. Athens has focused on being a landfill avoidance company since its inception in 1957 and has developed more mixed-waste processing capacity in the region than any other waste services company. Athens owns and operates two (3) major Material Recovery Facilities (MRFs) in Los Angeles County. These three facilities combined will provide over 3 million tons per year of MRF processing to the region.
Athens Services has contracted 789 to tell its story and further its reach and grasp through strategic planning and implementation of marketing, branding, design, communication and outreach activities.
Concept + Strategic Planning
789 worked closely with the internal marketing and sales team and held key stakeholder interviews with Department heads. Competitive, customer and industry analysis was performed, and we analyzed data and developed acquisition, retention, and adoption strategies for an integrated marketing and branding campaign.
Branding + Design
789 developed programs and projects for various departments including Sales, Marketing, Human Resources, Safety, Customer Service, Government Affairs and Operations. Each project includes company brand consistency, but also unique messaging for each audience. We also developed the company’s new corporate website and mobile applications.
Development, Production + Launch
789 developed and produced tools, materials and communication mediums to help build greater awareness within the Southern California community, government industry, and the private business sector.