Bay Shells Rowing

Row, Row, Row Your Boat!

Elevating the Brand for Bay Shells Rowing
and Their Signature Products.

Bay Shells Rowing is a family-owned operation located in Washington that proudly handcrafts the Bay 21, the ultimate multi-purpose single open water shell! 789 was excited to help rebrand Bay Shells and update their website to make it more modern, accessible and user-friendly- just like the Bay 21! We wanted to reflect the recreational versatility and open water capabilities of the company’s best-seller in the new logo, with consistent design elements throughout the brand and website. The new website was upgraded for the user experience, including ease of mobile accessibility. Paying tribute to the craftsman at Bay Shells Rowing, we wanted to make sure the brand reflected the artistry and care of their innovative product.

  • Rowing Company
  • Research
  • Positioning
  • Brand Platform
  • Messaging
  • Logo Design
  • Illustration
  • Visual Design System
  • Copywriting
  • Marketing Collateral
N.E.R.D. Code
  • Nourish Innovation
  • Empower People
  • Reshape Environments
  • Deliver Change