Montebello Elevate

It's time to ELEVATE!

Rebranding the City of Montebello

789 was excited to team up with the City of Montebello to assist them in their City rebranding. This was an extensive process, utilizing community engagement and informal focus groups with key community stakeholders and staff. Ultimately the community chose the final product: a monogram design featuring rising elements to coincide with the growth and future goals of Montebello. Developing a bold monogram featuring rising, foundational focal elements, accompanied with a contemporary title treatment and colors, provides the fresh, innovative introduction to who Montebello is. A single word that describes the logo treatment and its meaning is “Elevate” – which has been adopted as the City’s one-word slogan because it embodies all aspects of the community and its efforts, and also accomplishes Montebello’s future goals.

  • City Development
  • Research
  • Positioning
  • Brand Platform
  • Messaging
  •  Marketing Plan
  • Logo Design
  • Illustration
  • Animation & Motion Graphics
  • Visual Design System
  • Environmental Signage
  • Marketing Collateral
  • Identity Set 
  • Experimental Assets
  • Digital Assets
N.E.R.D. Code
  • Nourish Innovation
  • Empower People
  • Reshape Environments
  • Deliver Change