This is a brand concept by 789, Inc. for a social change effort. The brand was developed based on three concepts: #Disrupt the foundation we live upon, illustrated by the “D” being the base of the identity itself; #Inspire from within, illustrated through the use of negative space allowing the “I” to be centered inside the heart of the logo; and above all #Act today, illustrated by the “A” at the top of the design. DIA is also Spanish for “Day”, which inspired the campaign message, #NotJustAnotherDay … meaning don’t wait until tomorrow to make a difference today.