Audio Element is a high-end audio retailer located in Pasadena, CA. Their team offers the highest quality brands of new and pre-owned portable and home audio products for all passionate music lovers. 789 teamed up with Audio Element to refresh their brand and create a marketing campaign in hopes of expanding their audience, and reaching key demographics. In order to do this, we combined three key elements: “Part Art, Part Science, All Music” to represent their love of music, high-end tech, and innovation of the sound systems they supply. The design of the campaign and updated brand encompassed this idea through a blend of modern and vintage elements that all came together like a beautiful melody.