In today’s world, indoor air quality isn’t just a comfort issue—it’s a health and performance essential. With decades of expertise and certifications from AABC and TABB, Matrix Air Balance was already trusted by some of the biggest names in construction, engineering, and architecture. But their digital presence and visual identity no longer reflected the scope, precision, or innovation of their work.

Through a comprehensive brand audit and digital strategy, 789 helped Matrix evolve its brand—from reputation to reach. We clarified their mission, modernized their messaging, and developed the BALANCE brand pillars to create a foundation for future growth. We also crafted a bold new web presence with a streamlined UX, fresh copy, improved SEO, and reputation management. The result? A cleaner, sharper, more strategic Matrix—built for growth and ready to lead in the fast-changing landscape of HVAC performance and indoor air quality.