What began as a strategic rebrand for Upper San Gabriel Valley Municipal Water District has grown into a powerful identity now known as Upper Water… a name that reflects their leadership, vision, and deep connection to the Greater San Gabriel Valley.

From in-depth research and naming exploration to full brand strategy, identity design, and implementation, our nerdy team at 789 led the transformation with a refreshed name and positioning strategy rooted in stewardship and service. We created a bold new look inspired by water’s resilience and movement, with a user-first website that informs, educates, and connects. With branded signage, materials, video, and presentations that unify the experience, we have helped to create internal campaigns and messaging that align teams with purpose.

This wasn’t just a rebrand. It was a reintroduction. A way to reconnect with the public, empower internal staff, and showcase Upper Water as a trusted regional leader in sustainable water management. Stay tuned as we continue to roll out campaigns and video content celebrating the people and purpose behind the water.