What began as a strategic rebrand for A1 Party Rentals evolved into the launch of Hundred House… a new name and identity that reflects decades of growth, expanded capabilities, and an unwavering commitment to care, service, and scale.

Our nerdy team at 789, Inc. partnered closely with Hundred House to guide the transformation from the ground up. From brand strategy and positioning to naming refinement, visual identity, and messaging, we helped articulate a brand built around relationships, trust, and delivering at 100 percent. The work extended into a robust website redesign, immersive video content, sales and marketing tools, experiential brand environments, and a cohesive rollout strategy designed to support both internal teams and external audiences.
More than a new look, the Hundred House brand signals an evolution that honors a 65-plus year legacy while positioning the company as a premier event rental partner for Southern California and beyond. This ongoing collaboration continues to bring the brand to life through storytelling, content, and experiences that showcase the people, projects, and purpose behind every event.

The illustrations were AI-assisted—but human-refined. Why? Because the campaign deserved visual energy and a style that reflected trends that resonated with youth and today’s visual culture—but also needed to stay within a tight timeline and budget.

We used tech to push boundaries, then added our creative polish to bring each fantastical scene to life. When budget and timeline are tight, innovation matters. This campaign didn’t cut corners—it carved new ones.

Creativity + tech = greater access, deeper impact.