FasTrak Flex

Getting You Where You Need to Go

Helping FasTrak develop their new, innovative
“Flex” brand.

789 was the creative agency brought on to tackle the brand launch of the new FasTrak Flex. Although we wanted to revamp this logo from the ground up, we were happy to develop its evolutionary step to include the “flex” option. This brand was applied to signage through CA and beyond, as well as all transponders. FasTrak Flex toll tags work just like FasTrak Standard toll tags, but have a three-position switch that can be adjusted to signal whether you are traveling as a carpool or alone. It is required for express lanes, so it was a challenge to develop a multilingual outreach campaign to help educate and deliver the crucial information to drivers, commuters, and various communities of California.

  •  California Department of Transportation
  • Research
  • Positioning
  • Messaging
  • Logo Design
  • Animation & Motion Graphics
  • Visual Design System
  • Spanish Translation 
  • Environmental Signage
  • Marketing Collateral
  • Experiential Assets 
  • Digital Assets
N.E.R.D. Code
  • Nourish Innovation
  • Empower People
  • Reshape Environments
  • Deliver Change