Branding Enriched Coffee
Gano Excel is a globally recognized organization with the purest form of Ganoderma-enriched products. Currently, Gano Excel is available in almost 70 countries. Gano Excel successfully surpassed major obstacles that sparked from the sudden departure of staff, leadership, and Affiliates in 2012-2013. Several issues were addressed through the immediate restructuring of the executive team, and hiring of new staff, as well as the quickly implementing of programs and strategies including the launch of local distribution centers, and key planned events.
By developing a strategic marketing plan that refocused its business on simplicity, customer intimacy, and inspirational experience while bridging the traditional Gano Excel business with new, innovative solutions, Gano Excel has regained momentum in monthly retail sales, and increased Affiliate acquisition, and strengthened retention rates.
Client
Industry
- Consumer Product Producer
Marketing
- Research
- Strategy
- Localization
- Campaign
Branding
- Visual Design System
- Experiential
- Illustration + Graphic Design
- Copywriting + Messaging
Design
- Packaging
- Website Design & Development
- Vide + Motion + Photo
- Marketing Communications