#TocateLasChichis

Throughout September and October 2022, celebrities, sponsors, and influencers joined forces with Keep A Breast Foundation to help alert women on the importance of self-examination and the availability of a friendly, life-saving app. 789 was honored to help Keep A Breast (KAB) spread awareness and promote their important mission through a 45-day campaign using the eye-catching hashtag #TocateLasChichis, spanning both Hispanic Heritage Month and Breast Cancer Prevention Month. The free, Keep A Breast self-check app connects users who think they may have discovered something during their check with a telehealth medical professional, providing a great tool in preventative health. The resource-filled app is compatible with both Apple and Android platforms and has interfaces in English, Spanish, and French. 789 worked with Keep A Breast on a pro-bono basis, as KAB is a non-profit organization with a mission to reduce breast cancer risk and its impact globally through art, education, prevention, and action.