NMR Attorneys

Putting YOU first!

Elevating the brand of the attorneys
at Nelson MacNeil Rayfield.

Recognized as some of the most trusted and respected personal injury lawyers in Oregon, the law firm of Nelson MacNeil Rayfield (NMR) is well-versed in personal injury practice areas ranging from auto accidents and product liability to wrongful death and malpractice. Their firm reached out to 789 to update their brand and redesign their website in an effort to appeal to their target audience. We started our journey with NMR by going through our initial phases of Research and Concept Exploration. Our team performed valuable research including competitive analysis, SWOT, interviews, mindmaps, and more. For the concept phase, 789 provided these examples of how the elevated brand could be implemented in signage, print, apparel, and other items. While updating the NMR website, 789 made some strategic design and UX/UI shifts ensuring it to be more user-friendly, visually impactful, and technically simplified. The website was also optimized for tablet and mobile access while being ADA-compliant.

  • Attornys¬†
  • Research
  • Positioning
  • Brand Platform
  • Messaging
  • Logo Design
  • Illustration
  • Animation & Motion Graphics¬†
  • Tone & Voice
  • Visual Design System
  • Identity Set
  • Digital and Social Media Assets
N.E.R.D. Code
  • Nourish Innovation
  • Empower People
  • Reshape Environments
  • Deliver Change
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