UCI Bookstore

Head For The Hill!

Branding the UCI Bookstore

789 has worked with University of California: Irvine (UC)I for over 10 years developing brands, marketing collateral, experiential signage, digital design assets and much more! Our first project with UCI was rebranding their on campus bookstore to The Hill at UCI. We worked closely with staff, students and faculty to develop a brand that could be socialized, worn and celebrated. 789 applied The Hill branding to several points of contact from environmental signage and in-person experiences, to university gear and digital assets.

  • Research
  • Positioning
  • Brand Platform
  • Messaging¬†
  • Marketing Plan
  • Logo Design
  • Illustration
  • Visual Design System
  • Environmental Signage
  • Marketing Collateral
  • Experiential Assets¬†
N.E.R.D. Code
  • Nourish Innovation
  • Empower People
  • Reshape Environments
  • Deliver Change