Reinventing Legal Education.

The University of California, Irvine School of Law is the culmination of several generations of revolutionary dreamers – those not satisfied with the status quo who wanted to redefine, reimagine, and reinvent legal education. We were excited when they invited 789 to help refresh their brand to match their bold, forward-thinking goals. We incorporated the idea of “Being Greater Than” by using a symbol and bright colors to communicate this message. Our goal aimed to make UCI Law stand out among similar schools in the surrounding areas. UCI Law also asked us to create this year’s Admissions Viewbook, a tangible, printed piece that would be sent to or handed out to prospective students considering UCI Law. This was a 40 page booklet that incorporated the new brand look & feel, as well as bold colors and photos to emphasize the Admissions content.