The Law of the Land.

Helping the UCLA School of Law
define it's brand.

UCLA School of Law, founded in 1949, is renowned for providing students with a solid legal foundation and practical training in a collaborative environment. To ensure brand consistency and recognition, UCLA Law partnered with 789 to define its brand identity. Currently, we are in the initial stages of Research and Concept Exploration, employing various valuable methods such as focus groups, competitive analysis, SWOT analysis, interviews, and mind maps. This extensive research allows us to gain insights into the target audience, competition, and opportunities. Concurrently, we are updating the Law School’s campaigns and materials across digital and print platforms, leveraging our expertise in SEO and engagement. Our aim is to align messaging and visuals with the evolving brand identity. Through this comprehensive approach, we optimize reach and impact, engaging prospective students, alumni, faculty, and the legal community. Our collaboration encompasses research, concept development, and updating campaigns, all aimed at establishing a distinct and recognizable brand for UCLA Law within the legal education landscape.

  • Education
  • Research
  • Positioning
  • Brand Platform
  • Messaging
  • Visual Design System 
  • Marketing Collateral
  • Videography / Photography
  • Experiential Assets 
N.E.R.D. Code
  • Nourish Innovation
  • Empower People
  • Reshape Environments
  • Deliver Change