It started as an evolution of NS Structural Engineering and became a bold reintroduction to the industry as S3: Shah Structural Solutions, a name and identity designed to honor legacy while positioning the firm for what’s next.

Through strategic discovery, positioning, and brand architecture, our nerdy team at 789 partnered closely with S3 to clarify their voice, sharpen their focus, and elevate their presence. The result was a modern, confident brand system supported by a new SEO-driven website, refined messaging, video storytelling, and a cohesive visual language built for growth.

Beyond the brand itself, we helped extend S3’s identity into real-world moments developing marketing materials, digital content, and a collaborative exhibit presence that positions S3 alongside industry leaders in sustainability, renewable energy, and public infrastructure.

This wasn’t just a rebrand. It was a strategic reset that reflects S3’s technical integrity, forward-thinking mindset, and commitment to building structures that endure.