What began as a citywide branding initiative has evolved into a comprehensive effort to modernize how Santa Fe Springs shows up across every point of contact. Partnering closely with City of Santa Fe Springs, our nerdy team at 789, Inc. was brought in to complete and elevate the City’s rebrand by translating research and strategy into a bold, forward-looking identity system.

From refining and finalizing the new logo to developing a cohesive brand guide, we focused on creating a mark that is modern, marketable, and scalable. That foundation is now being applied across the City’s Community Guide and newsletters, wayfinding and environmental signage, digital assets, and department-level materials. Each application reinforces clarity, consistency, and civic pride, while allowing flexibility for real-world use across print, digital, and physical environments.

This work is more than a new look. It is a framework for connection. A system designed to support clear communication, strengthen recognition, and reflect the City’s momentum today while preparing for what comes next. As the brand rollout continues, we are proud to help Santa Fe Springs bring its identity to life across the community and beyond.