We partnered with a leading Southern California public relations and communications firm, and Orange County Public Libraries to create a vibrant, youth-friendly experience—in English and Spanish—that included a custom site, video, and bold visuals. The result was “¡Oh Sí!”—a bilingual, curiosity-sparking campaign built to connect with youth and families in both English and Spanish. But beyond the messaging and visuals, the story of how we created this campaign is just as important as the final product.

The illustrations were AI-assisted—but human-refined. Why? Because the campaign deserved visual energy and a style that reflected trends that resonated with youth and today’s visual culture—but also needed to stay within a tight timeline and budget.

We used tech to push boundaries, then added our creative polish to bring each fantastical scene to life. When budget and timeline are tight, innovation matters. This campaign didn’t cut corners—it carved new ones.

Creativity + tech = greater access, deeper impact.